Logo

Approved logo variants, clear space, minimum sizes and misuse.

The story in the mark

Progress, warmth, and trust: the whole brand rides in one balloon.

The hot air balloon represents progress and the journey toward success. The soft clouds add warmth and encouragement. Deep navy and sky blue convey trust and positivity.

EverReach ABA Logomark reversed

Lockups

Pick a background and the approved lockup for it loads automatically.

everreach-primary.svg
EverReach ABA Primary lockupEverReach ABA ReversedEverReach ABA Reversed, alternate

Also included:WhiteBlack

Logomark

The standalone balloon for small sizes, avatars and icons.

everreach-mark-primary.svg
EverReach ABA LogomarkEverReach ABA Logomark reversedEverReach ABA Logomark reversed, alternate

Also included:WhiteBlack

Sizing

Real-size reference widths for the primary lockup.

EverReach ABA lockup at 240px

Hero and signage

240px wide

EverReach ABA lockup at 140px

Headers and documents

140px wide

EverReach ABA lockup at 90px

Footers and cards

90px wide

EverReach ABA lockup at 48px

Minimum

48px wide

Under 48px wide, use the standalone logomark instead. The wordmark stops being legible below that size.

In context

The logomark carries the brand where the lockup will not fit.

FaviconBrowser tab, 16 to 32px. The mark alone, never the lockup.
EverReach ABA favicon in a browser tab
Social avatarOne approved pairing per background. Keep the mark centered with room to breathe.
WhiteDeep KoamaruElectric BlueBlack
App iconsSquircle geometry on both platforms. Flat and quiet on macOS, glassier and lifted on iOS.
Deep Koamaru macOS iconmacOSDeep Koamaru
Electric Blue macOS iconmacOSElectric Blue
Deep Koamaru iOS iconiOSDeep Koamaru
Electric Blue iOS iconiOSElectric Blue

Misuse

Use the files as supplied. None of the following are acceptable.

  • Do not stretch or deform

  • Do not rotate

  • Do not recolor

  • Do not place on low-contrast backgrounds

  • Do not add effects

Clear space

Keep clear space equal to 1/3 of the logo height on all sides. This applies to both the primary lockup and the standalone mark.

EverReach ABA Primary lockup inside its clear space
H = logo height · protected zone (tinted) = 1/3 H on every side

Source files

Source filesWorking files for designers and printers (AI, EPS, PDF)

Download